Website Privacy Policy

Last updated: June 17, 2025

This Privacy Policy explains how Applied-Ai Inc. (“we,” “us,” or “our”) collects, uses, and protects information when you visit our marketing website at https://appliedlms.com (“Website”).

Important Note: This policy covers only our marketing website. For information about:

• Our application: See https://app.appliedlms.com/privacy
• Our authentication service: See https://auth.appliedlms.com/privacy

1. Information We Collect

1.1. Information You Provide

Contact Forms When you reach out via our contact form, we collect:

• Your name
• Email address
• Company name
• Phone number (optional)
• Your message or inquiry

Newsletter Subscriptions For our newsletter, we collect:

• Email address
• First name (optional)
• Company name (optional)
• Marketing preferences

Demo Requests When requesting a demo, we collect:

• Name and email
• Company information
• Job title
• Company size
• Specific interests or requirements

Event Registrations For webinars or downloadable resources:

• Contact information
• Professional details (title, industry)
• Topics of interest

1.2. Information Collected Automatically

Website Analytics We automatically collect:

• Pages visited and time spent
• Links clicked
• Referral source (how you found us)
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Geographic location (country/region level)

Technical Data Our servers record:

• IP address
• Date and time of visit
• Request URLs
• HTTP response codes

1.3. Cookies and Tracking Technologies

We use various types of cookies:

Essential Cookies

• Required for form submissions
• Remember language preferences
• Maintain security features

Analytics Cookies

• Google Analytics for visitor behavior
• Hotjar for user experience insights
• Session recording for UX improvement

Marketing Cookies

• Google Ads conversion tracking
• LinkedIn Insight Tag
• Facebook Pixel
• Retargeting cookies

Manage Cookie Preferences →

2. How We Use Your Information

2.1. Communications

• Respond to your inquiries and support requests
• Send requested information about our products
• Deliver newsletters you’ve subscribed to
• Invite you to relevant webinars or events

2.2. Marketing & Sales

• Send promotional emails (with your consent)
• Personalize website content based on interests
• Measure effectiveness of marketing campaigns
• Qualify leads and understand customer needs

2.3. Website Improvement

• Analyze visitor behavior to improve navigation
• Test different versions of pages (A/B testing)
• Fix technical issues and bugs
• Optimize site performance

2.4. Legal & Security

• Comply with legal obligations
• Prevent fraud and abuse
• Protect our legal rights
• Maintain website security

3. Legal Basis for Processing

We process your data based on:

• Consent: For newsletters, marketing emails, and cookies
• Legitimate Interest: For responding to inquiries, website analytics, and security
• Legal Obligation: When required by law

4. Data Sharing

We never sell your personal data.

We share information only with:

Service Providers

• Email Marketing: Mailchimp for newsletters
• Analytics: Google Analytics, Hotjar
• Hosting: Cloudflare, AWS
• CRM: For managing customer relationships
• Advertising: Google, LinkedIn, Facebook for ad delivery

Legal Requirements

We may disclose data when legally required, such as:

• Valid court orders or subpoenas
• Government agency requests with proper authority
• To protect our rights or prevent fraud

All service providers are contractually bound to protect your data.

5. Data Retention

You can request deletion at any time by emailing privacy@applied-ai.ca.

6. Your Rights

You have the right to:

Access & Portability

• Request a copy of your personal data
• Receive data in a portable format (CSV/JSON)

Correction & Deletion

• Update incorrect information
• Request deletion of your data (“right to be forgotten”)

Opt-Out Options

• Unsubscribe from emails via the link in any message
• Disable cookies in your browser
• Opt out of analytics: Google Analytics Opt-out

Do Not Track

We respect browser Do Not Track (DNT) signals.

To exercise any of these rights, contact privacy@applied-ai.ca.

7. Security

We protect your data through:

• SSL/TLS encryption for all website traffic
• Secure form submissions
• Regular security updates
• Access controls for our team
• Security monitoring and incident response

However, no internet transmission is 100% secure. Please contact us immediately if you suspect any security issues.

8. Visitors

We’re based in Canada but welcome visitors globally. If you’re visiting from:

• Canada: We apply Canadian privacy standards (PIPEDA)

Your data may be processed in Canada, which may have different privacy laws than your country.

9. Third-Party Links

Our Website may contain links to third-party sites. We’re not responsible for their privacy practices. Please review their policies before providing personal information.

10. Children’s Privacy

Our Website is intended for business professionals. We don’t knowingly collect information from anyone under 16. If we discover we’ve collected data from a minor, we’ll delete it immediately.

11. Changes to This Policy

We may update this policy periodically. We’ll indicate changes by:

• Updating the “Last updated” date
• Posting a notice on our homepage for significant changes
• Emailing subscribers about material changes

12. Contact Us

For privacy questions, concerns, or requests:

Applied-Ai Inc.
Email: privacy@applied-ai.ca
Web Form: Privacy Request Form →
Mail: 225 Rue Chabanel O, Montréal, QC, Canada H2N 2CN

Response time: Within 48 hours for general inquiries, 30 days for data requests.

Cookie Consent: By continuing to use our Website, you consent to our use of cookies as described in this policy. You can change your preferences at any time through our cookie settings.